https://rico.biz Rico Macias-Zepeda Fri, 03 Jun 2022 23:44:57 +0000 https://rico.biz en https://rico.biz/Current Fri, 11 Mar 2022 00:58:38 +0000 Rico Macias-Zepeda https://rico.biz/Current Epic Games Art Direction, Design Most recently I’ve been working with the brand team at Epic Games to support campaigns surrounding product launches, in-game events and brand partnerships.&nbsp; <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/90cf4a826247c13c82d4f86130b0695e8201816735a6e57ac435ce699a3e942b/emz_Epic__01.jpg" data-mid="208547505" border="0" src="https://freight.cargo.site/w/1000/i/90cf4a826247c13c82d4f86130b0695e8201816735a6e57ac435ce699a3e942b/emz_Epic__01.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/6f4c25d3036a594605eba8130fe620de95e8b1331de39865032dc9e69f919142/emz_Epic__02.jpg" data-mid="208547506" border="0" src="https://freight.cargo.site/w/1000/i/6f4c25d3036a594605eba8130fe620de95e8b1331de39865032dc9e69f919142/emz_Epic__02.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/e45e7079c9fef951b01d7d8b036fea3adbb351e186862f32fd22995971f3041c/emz_Epic__03.jpg" data-mid="208547507" border="0" src="https://freight.cargo.site/w/1000/i/e45e7079c9fef951b01d7d8b036fea3adbb351e186862f32fd22995971f3041c/emz_Epic__03.jpg" /> https://rico.biz/adidas-Originals-x-IVY-PARK-2021 Fri, 01 Apr 2022 19:14:40 +0000 Rico Macias-Zepeda https://rico.biz/adidas-Originals-x-IVY-PARK-2021 Icy Park2021 ︎︎︎ Art Direction, Design Work surrounding Drop 3 of the adidas x IVY PARK collaboration, ICY PARK. The team worked to create promotional materials for seeding, social, OOH and e-commerce.Studio: Kamp Grizzly Client: adidas, Parkwood Entertainment <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/7e0f5ed2edecd976dfde8f54799dc5d2188594ab5359581a4781705824a040db/emz_IcyPark_01.jpg" data-mid="138322942" border="0" src="https://freight.cargo.site/w/1000/i/7e0f5ed2edecd976dfde8f54799dc5d2188594ab5359581a4781705824a040db/emz_IcyPark_01.jpg" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/5b052b9f5cfe8de90d3f301361b5bec6e1a0ac56e500c22a69737b2978d26d25/emz_IcyPark_02.jpg" data-mid="138322947" border="0" src="https://freight.cargo.site/w/1000/i/5b052b9f5cfe8de90d3f301361b5bec6e1a0ac56e500c22a69737b2978d26d25/emz_IcyPark_02.jpg" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/025bcd48712f911d414349f98ff091d6352d9724f2c45a17aa50ba770e2c30b4/emz_IcyPark_03.jpg" data-mid="138322951" border="0" src="https://freight.cargo.site/w/1000/i/025bcd48712f911d414349f98ff091d6352d9724f2c45a17aa50ba770e2c30b4/emz_IcyPark_03.jpg" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/6082fe935c576b69564dc61ceb3126c1233f1dbfac9df7e9ac6396b3404e021b/emz_IcyPark_04.jpg" data-mid="138322955" border="0" src="https://freight.cargo.site/w/1000/i/6082fe935c576b69564dc61ceb3126c1233f1dbfac9df7e9ac6396b3404e021b/emz_IcyPark_04.jpg" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/68053fc822e702a82c6b895a1a74b52b5ed6f411ec4f1a69dcd6c5a94e8597e7/emz_IcyPark_05.jpg" data-mid="138322960" border="0" src="https://freight.cargo.site/w/1000/i/68053fc822e702a82c6b895a1a74b52b5ed6f411ec4f1a69dcd6c5a94e8597e7/emz_IcyPark_05.jpg" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/9d01c0eb9d3674bf7bef693a967245fd9b70c8ceb7d510749dae05845f3d6140/emz_IcyPark_06.jpg" data-mid="138322972" border="0" src="https://freight.cargo.site/w/1000/i/9d01c0eb9d3674bf7bef693a967245fd9b70c8ceb7d510749dae05845f3d6140/emz_IcyPark_06.jpg" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/cbb9a9f65a90f9b212bec07a24f0ab3fd91646c12e1e9215ff526702b32e0902/emz_IcyPark_07.jpg" data-mid="138322977" border="0" src="https://freight.cargo.site/w/1000/i/cbb9a9f65a90f9b212bec07a24f0ab3fd91646c12e1e9215ff526702b32e0902/emz_IcyPark_07.jpg" /> https://rico.biz/The-Harder-They-Fall-Activation-2021 Fri, 11 Mar 2022 00:55:30 +0000 Rico Macias-Zepeda https://rico.biz/The-Harder-They-Fall-Activation-2021 The Harder They Fall Netflix Activation 2021 ︎︎︎ Art Direction To create excitement around the Netflix premiere of The Harder They Fall, we built an immersive living version of the film’s fictional town of Redwood City, in the heart of NYC’s Meatpacking District.&nbsp; The town played host to educational programming, customizable takeaways, a pop-up marketplace and saloon, highlighting local black-owned businesses in celebration of the Black American West.Studio: Kamp GrizzlyClient: NetflixCreative Direction: Xela Gold Add’l Art Direction: Rob Lewis Spatial Design: James Snowbarger <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/9cd46db366e24a24e36eb6384eca174a509d46a5cf7099213cc0750a54acab8d/emz_THTF_01.jpg" data-mid="138922525" border="0" src="https://freight.cargo.site/w/1000/i/9cd46db366e24a24e36eb6384eca174a509d46a5cf7099213cc0750a54acab8d/emz_THTF_01.jpg" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/a81fe290ff915fa84629c69e54833d3c1ae03fce081a71c26340e948d959be2e/emz_THTF_02.jpg" data-mid="138922526" border="0" src="https://freight.cargo.site/w/1000/i/a81fe290ff915fa84629c69e54833d3c1ae03fce081a71c26340e948d959be2e/emz_THTF_02.jpg" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/91b3b9c7bfaa777e8604feef73721bff50632d66342b96c56aced7b1690b29a6/emz_THTF_03.jpg" data-mid="138922527" border="0" src="https://freight.cargo.site/w/1000/i/91b3b9c7bfaa777e8604feef73721bff50632d66342b96c56aced7b1690b29a6/emz_THTF_03.jpg" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/b84e64919e7ef6132b4901557932148d6ea31ec1021cf6c01d791599be67d16c/emz_THTF_04.jpg" data-mid="138922528" border="0" src="https://freight.cargo.site/w/1000/i/b84e64919e7ef6132b4901557932148d6ea31ec1021cf6c01d791599be67d16c/emz_THTF_04.jpg" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/c9965d6d0b99b087f3fc6f97af875191fba6e87574514a68bea675d065ac9312/emz_THTF_05.jpg" data-mid="138922529" border="0" src="https://freight.cargo.site/w/1000/i/c9965d6d0b99b087f3fc6f97af875191fba6e87574514a68bea675d065ac9312/emz_THTF_05.jpg" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/e4abdc2b3bbc89c7648c96749de4f02518a1164618e191c762fa1f31a366cb66/emz_THTF_06.jpg" data-mid="138922530" border="0" src="https://freight.cargo.site/w/1000/i/e4abdc2b3bbc89c7648c96749de4f02518a1164618e191c762fa1f31a366cb66/emz_THTF_06.jpg" /> https://rico.biz/Stay-Above-It-2021-1 Fri, 01 Apr 2022 21:22:59 +0000 Rico Macias-Zepeda https://rico.biz/Stay-Above-It-2021-1 Stay Above It2021 ︎︎︎ Art Direction, 3D&nbsp; Artwork for Chovie’s EP, Stay Above It. I modeled and animated the scene to create the still artwork, motion assets and lyric video. Client: CHOViE <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/8d8973a71a45fc1c32f08feab63073930e388d35c1949a92747c52a49cfce8c1/emz_StayAboveIt_01.png" data-mid="138335269" border="0" src="https://freight.cargo.site/w/1000/i/8d8973a71a45fc1c32f08feab63073930e388d35c1949a92747c52a49cfce8c1/emz_StayAboveIt_01.png" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/5d11439a13f0835a04c8a40f3b49121d7ccbaaa88147012a74cdb7e43537cc67/emz_StayAboveIt_02.png" data-mid="138335271" border="0" src="https://freight.cargo.site/w/1000/i/5d11439a13f0835a04c8a40f3b49121d7ccbaaa88147012a74cdb7e43537cc67/emz_StayAboveIt_02.png" /> https://rico.biz/Harden-Vol-5-2020 Thu, 10 Mar 2022 21:14:42 +0000 Rico Macias-Zepeda https://rico.biz/Harden-Vol-5-2020 Harden Vol.5 2020&nbsp;︎︎︎ Art Direction, Design Campaign creative launching Harden Vol. 5 and adidas’ new technology, Futurenatural. We built a visual system for the global campaign delivering key art, creative guidelines, pr imagery, social, dotcom assets, and retail guidance.Studio: Kamp GrizzlyClient: adidasCreative Direction: Tom O’Toole Illustrators: Chuck Styles Blackout Ronin Photography: Kyle Hannon <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/bc08cf392e31459780d64a51ac74cc7fc1a79aae24f5c255b67b9eb6f4fec5b5/emz_HV5_01.jpg" data-mid="138815364" border="0" src="https://freight.cargo.site/w/1000/i/bc08cf392e31459780d64a51ac74cc7fc1a79aae24f5c255b67b9eb6f4fec5b5/emz_HV5_01.jpg" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/d5c1bfdf5326934cd8d1ecfb5140446d4e5db2f35206bad52bdaec6a435bf5ed/emz_HV5_02.png" data-mid="138815365" border="0" src="https://freight.cargo.site/w/1000/i/d5c1bfdf5326934cd8d1ecfb5140446d4e5db2f35206bad52bdaec6a435bf5ed/emz_HV5_02.png" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/fb9018454244eda6dbc75a34bab620799ff836c24505d3fd280891884ec6b5d7/emz_HV5_03.png" data-mid="138815366" border="0" src="https://freight.cargo.site/w/1000/i/fb9018454244eda6dbc75a34bab620799ff836c24505d3fd280891884ec6b5d7/emz_HV5_03.png" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/c3138a6b9d51fcd7efe5e7d2537ad80cb7f467f0f204198c04b859af6b7d6355/emz_HV5_04.jpg" data-mid="138815367" border="0" src="https://freight.cargo.site/w/1000/i/c3138a6b9d51fcd7efe5e7d2537ad80cb7f467f0f204198c04b859af6b7d6355/emz_HV5_04.jpg" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/66e1b225a8b81be4b292dca71e24fe7691246845cda2d80c9e7141fa7514b0ef/emz_HV5_05.png" data-mid="138916682" border="0" src="https://freight.cargo.site/w/1000/i/66e1b225a8b81be4b292dca71e24fe7691246845cda2d80c9e7141fa7514b0ef/emz_HV5_05.png" /> https://rico.biz/Cult-Classic-Render-2020 Mon, 02 Nov 2020 03:46:03 +0000 Rico Macias-Zepeda https://rico.biz/Cult-Classic-Render-2020 Cult Classic Lawn Chair 2020 ︎︎︎ Art Direction, 3D Motion asset for Cult Classic magazine.Studio: Kamp GrizzlyClient: Cult ClassicCreative Direction: Justin Morris https://rico.biz/adidas-Originals-x-IVY-PARK-2020 Mon, 19 Oct 2020 23:41:59 +0000 Rico Macias-Zepeda https://rico.biz/adidas-Originals-x-IVY-PARK-2020 IVY PARK Launch2020 ︎︎︎ Art Direction, Design Campaign work surrounding the inaugural launch of footwear and apparel brand, IVY PARK. The team at Kamp Grizzly worked closely with Parkwood Entertainment to concept and produce campaign materials across seeding, OOH, social, retail, web and e-commerce. Studio: Kamp Grizzly Client: adidas, Parkwood Entertainment <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/aa9f6bdfde214c15a311b6a144f65625e5cd7ee4f95aac26fa45415a44e4f85f/emz_IvyPark_01.jpg" data-mid="86425470" border="0" src="https://freight.cargo.site/w/1000/i/aa9f6bdfde214c15a311b6a144f65625e5cd7ee4f95aac26fa45415a44e4f85f/emz_IvyPark_01.jpg" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/27aa02c2ef87d4c6bea53531ddccec2f3de825ce79e08c33d16be87588c20f5e/emz_IvyPark_02.jpg" data-mid="86425471" border="0" src="https://freight.cargo.site/w/1000/i/27aa02c2ef87d4c6bea53531ddccec2f3de825ce79e08c33d16be87588c20f5e/emz_IvyPark_02.jpg" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/51147141b767c86ca2d35bc870b720eeb5108523a1de82bd2f83c1d844be02fd/emz_IvyPark_03.png" data-mid="86425472" border="0" src="https://freight.cargo.site/w/1000/i/51147141b767c86ca2d35bc870b720eeb5108523a1de82bd2f83c1d844be02fd/emz_IvyPark_03.png" /> https://rico.biz/Avocados-Single-Art-2020-1 Fri, 03 Jun 2022 23:44:57 +0000 Rico Macias-Zepeda https://rico.biz/Avocados-Single-Art-2020-1 Avocados Cover Art2020 ︎︎︎ Design, 3DArtwork for Chovie’s single, Avocados. Client: CHOViE <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/60821950916fc556f32606bff7e4fd2e33c3ae1fb88ce03143a174ed1958b2b7/emz_avocados_01.png" data-mid="144481774" border="0" src="https://freight.cargo.site/w/1000/i/60821950916fc556f32606bff7e4fd2e33c3ae1fb88ce03143a174ed1958b2b7/emz_avocados_01.png" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/4fa9113e74127022a6ea78c59083d5e0a49e486e7af54b5a8b2fe596a350925b/emz_avocados_02.jpg" data-mid="144481775" border="0" src="https://freight.cargo.site/w/1000/i/4fa9113e74127022a6ea78c59083d5e0a49e486e7af54b5a8b2fe596a350925b/emz_avocados_02.jpg" /> https://rico.biz/Honey-Hive-Gallery-Show-Poster-2020 Sat, 10 Oct 2020 20:35:15 +0000 Rico Macias-Zepeda https://rico.biz/Honey-Hive-Gallery-Show-Poster-2020 Honey Hive Gallery Show Poster 2020 ︎︎︎ Design Promotional poster for group show at Honey Hive Gallery in San Francisco, CA. Client: CHOViE <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/4b471f32a47d08f6ab79cbdeaedd54d98056ab8fea122b1388afe981bdef0153/emz_HoneyHive_01.png" data-mid="87010107" border="0" src="https://freight.cargo.site/w/1000/i/4b471f32a47d08f6ab79cbdeaedd54d98056ab8fea122b1388afe981bdef0153/emz_HoneyHive_01.png" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/040ac1be7d451b37d96532e9681f7732a4403cd11daa70b74c8864325908c2bf/emz_HoneyHive_02.jpg" data-mid="87010108" border="0" src="https://freight.cargo.site/w/1000/i/040ac1be7d451b37d96532e9681f7732a4403cd11daa70b74c8864325908c2bf/emz_HoneyHive_02.jpg" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/c75f018b776ebc3308b47ce40ed1ffbd6a3cfd5cbea8c69f6727ae719e350ac4/emz_HoneyHive_03.jpg" data-mid="87010109" border="0" src="https://freight.cargo.site/w/1000/i/c75f018b776ebc3308b47ce40ed1ffbd6a3cfd5cbea8c69f6727ae719e350ac4/emz_HoneyHive_03.jpg" /> https://rico.biz/adidas-Originals-x-AriZona-Iced-Tea-2019 Mon, 19 Oct 2020 23:42:46 +0000 Rico Macias-Zepeda https://rico.biz/adidas-Originals-x-AriZona-Iced-Tea-2019 adidas Originals x AriZona Iced Tea2019&nbsp;︎︎︎ Art Direction, Design Campaign photography creative to support a footwear capsule inspired by the iconic bodega beverage.Client: adidas OriginalsStudio: Kamp GrizzlyCreative Direction: Tom O’ToolePhotography: Nadav BenjaminSet Build:&nbsp;Jonny Fenix <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/e1c864521344dca2952570c395dece42fb01d328aa67bac923713bb1081ab884/emz_adiAZ_03.jpg" data-mid="86419399" border="0" src="https://freight.cargo.site/w/1000/i/e1c864521344dca2952570c395dece42fb01d328aa67bac923713bb1081ab884/emz_adiAZ_03.jpg" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/bb94bfb316ff6612be7d27d07c88108fa9551d29b4d3e98c35e9fe7c6f44222d/emz_adiAZ_01.jpg" data-mid="86419394" border="0" src="https://freight.cargo.site/w/1000/i/bb94bfb316ff6612be7d27d07c88108fa9551d29b4d3e98c35e9fe7c6f44222d/emz_adiAZ_01.jpg" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/723dec4e54b99e037c75f3d2707ed61dd25650c5180bcde7ce8503301a39e06a/emz_adiAZ_04.jpg" data-mid="86419401" border="0" src="https://freight.cargo.site/w/1000/i/723dec4e54b99e037c75f3d2707ed61dd25650c5180bcde7ce8503301a39e06a/emz_adiAZ_04.jpg" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/4be6e5506e06389db1878c4dc6cd1b43a1b7bcdc2b7fa163fc35b9c70bdc0d87/emz_adiAZ_02.jpg" data-mid="86419397" border="0" src="https://freight.cargo.site/w/1000/i/4be6e5506e06389db1878c4dc6cd1b43a1b7bcdc2b7fa163fc35b9c70bdc0d87/emz_adiAZ_02.jpg" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/052bff3121aa7aeb5dcfdc9cce6d6374f8d2e52aa17878c347a0528bd2e8056d/emz_adiAZ_05.jpg" data-mid="86419403" border="0" src="https://freight.cargo.site/w/1000/i/052bff3121aa7aeb5dcfdc9cce6d6374f8d2e52aa17878c347a0528bd2e8056d/emz_adiAZ_05.jpg" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/c626adb11b93b51689cb7a3e9b692592c5eb0535ca161b9b38deb3830d5be348/emz_adiAZ_06.jpg" data-mid="86419405" border="0" src="https://freight.cargo.site/w/1000/i/c626adb11b93b51689cb7a3e9b692592c5eb0535ca161b9b38deb3830d5be348/emz_adiAZ_06.jpg" />